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To expand our reach beyond social media, radio and the pilot IVR project, TTP expanded its activities to include live outreach events aimed at the youth. These outreach events are geared to actively stimulate behavioural change in youth, in their environment, using innovative methods that appeal to them.

The first event was held at the National University of Lesotho.

Taking of the Pledge

In the hopes of ensuring a lasting reminder to all students of their pledge to end stigma and discrimination we designed a large white cloth banner with the TTP logo and a declaration in English printed on it. We provided water-based paint in several colours so that students and staff could place their hand-prints on the banner.

IMG_7146The attendees, students and NUL staff members placed their palm prints in paint, and signed their names with permanent markers. The banner will be hung in a visible area where it will interest and encourage others who did not attend the event.

IMG_7068Each participant received a certificate of recognition.

THE EVENT

The outreach event sought to actively engage with students through live music, personal testimonies, a short key note address on Stigma and Discrimination and a call to action encouraging students to take the pledge in their own lives and in that of their communities.

The vision was to make sure that the event is vibrant and full of energy – appeal to their youthfulness, while still maintaining the seriousness of the subject at hand.

The event was held out in the open, near the main hall on the campus. The spot has a lot of traffic as it is in the middle of campus, and students to and from classes pass by.

The Artist

Qekha

Qe

He is a local artist/MC who is very involved in social development, has been involved in some social development programs, directed mostly at youth. In 2015, he wrote and recorded a song titled ‘What’s it Going to Take?’ This song addresses the apathy and indifference most people have when it comes to HIV/AIDS.

The Speakers

The event was designed to be succinct and to the point, with speakers who would be able to engage the students, and communicate with them in a language they understand, while delivering impactful messages. The vision was to avoid long, formal speeches, as this might have made the students lose interest.