Hillside Digital Trust was established in 2009 in South Africa to answer a growing need to empower youth in marginalised communities with a media based platform, skills and technologies to raise the voices of those less often heard both at a local and global level.

Hillside Digital developed and implemented the award winning Siyakhona project in Alexandra and Khayelitsha Townships as part of FIFA’s South Africa World Cup 2010 and Sony International’s lasting legacy Football for Hope through Streetfootballworld.

In February 2013 Hillside Digital launched its third Siyakhona project in Maseru, Lesotho in partnership with Kick4Life. The Trust empowered youth in impoverished communities to identify the root causes of their social ills through film and host public gatherings to provide the community with access to information and seek solutions.

In 2014 Hillside Digital consulted on Siyakhona to produce a series of films for the United Nations Development Program focusing on a number of areas such as introducing solar power to rural villages, empowering women economic development through the small grants program, Lesotho’s status in achieving the Millennium Development Goals and a Public Service Announcement calling for an end to discrimination and stigmatisation against people living with HIV/AIDS.

In 2015 Hillside Digital kicked off the year by establishing the YOUth4Peace Lesotho platform, which used innovative multi media and entertainment strategies to mobilize youth to peacefully take part in the recent national elections. We produced a number of television and radio public service announcements to support the campaign.

In 2016 we collaborated with the United Nations Development Program and UN AIDS in launching the Take the Pledge campaign. Our aim is to end stigma and discrimination against people living with HIV and AIDS. We worked with international technology partners to design, develop and test an integrated voice response (IVR) system that could facilitate direct engagement of stakeholders, particularly hard to reach rural youth, in the country.

Our aim is to pilot an m-Health intervention as a methodology to reduce HIV stigma through dissemination of healthcare messages, messages on HIV transmission and the negative impact of stigmatization on PLWHA.